Our Mission

Our mission is to redefine perceptions and empower the black community through fashion. We believe in showcasing the intrinsic value of every individual, breaking free from stereotypes and celebrating the true essence of black men and women.

Intrinsic Value Apparel, Empowering the Essence Within



In 2019, I was in college when social injustice became real apparent. I started thinking of ways to empower the black community. I had a knack for clothing so I wanted to create a clothing brand that reminded black men and women that there is more to us than what pop culture projects.

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